Our Values

ETORO’S VISION IS TO OPEN THE GLOBAL MARKETS FOR EVERYONE TO TRADE AND INVEST IN IN A SIMPLE AND TRANSPARENT WAY.

Innovation – We take great pride in the fact that we have been around since the earliest days of the Fintech Revolution. Whether by introducing new and exciting ways to trade and invest online or by inventing cutting-edge financial products – we are, and always will be, innovators and disruptors in the Fintech space.

Simplicity – One of eToro’s main goals is to remove barriers and make online trading and investing more accessible to the everyday user. Whenever people join eToro, we aim to make them feel a part of  the platform from the very beginning. Moreover, we realize that many people use multiple platforms to manage their capital online. This is why we are constantly expanding our product offering to eventually be able to handle all of a customer’s financial needs under one roof.

Enjoyable – We believe that people should be able to trade more than financial assets, things like thoughts and feelings. On eToro, our users can interact with others and gain from sharing experiences. Our platform is intuitive and user-friendly, turning even the most complicated actions, like stock trading, into a simple and interactive experience.

Openness – Openness and transparency are an integral part of the user experience on eToro. Whether it’s the ability to start a chat with any user on board, our CEO included, or the fact that we don’t charge any hidden fees or the dedication we put into making sure our prices are clear and visible, we strive to make sure our users feel they have all the information they need to manage their finances on eToro.

Quality – We are guided by a constant striving for perfection and the desire to deliver the best possible experience to our users. Behind every decision is a meticulous thought process, and from the  first moment a person is exposed to our logo, we work hard to make sure they feel our attention to even the smallest details at all times.